The California Health Institute (CHI) represents 243 of California’s leading innovators in the pharmaceutical, biotechnology, medical device, diagnostics, and research and academic sectors, CHI’s mission is to advocate policies that create a favorable environment for California’s biomedical and healthcare technology community to discover, produce and deliver products that benefit patients worldwide.

CHI sought a more efficient tool to communicate its message to biomedical industry leaders, legislators and attract prospective members and pursue other sales and marketing initiatives.

To address these needs, StudioPMG build a new iPad platform for CHI’s Board of Directors to use as a tool to achieve its membership, outreach and coalition-building objectives. The iPad application offers many unique features that place the power of CHI into the hands of its board of directors, including:

• An interactive way to articulate CHI’s mission, leadership network, focus and value proposition
• Video messages from all board members
• Updates on CHI legislative action in Sacramento and Washington DC
• Key publications including white papers, industry reports and legislative-related content
• Mobile-based membership calculator and application

"We are proud to have partnered with an interactive company that truly understands the nuances of biomedical marketing," said CHI’s CEO, David Gollaher. "StudioPMG and our new iPad app have helped our staff and the members of our board become significantly more effective at communicating the mission and value of our organization."