Two More Awards for the Southern California MS Challenge Walk Documentary
We're happy to announce we received two more awards in the Best Shorts Competition for our pharma marketing work. One Award of Merit was awarded in the short documentary category. The other Award of Merit is in the directing category. Both awards were for work with client Acorda Therapeutics on the Southern California MS Challenge Walk Documentary.
The Best Shorts Competition recognizes film professionals who demonstrate exceptional achievement in craft and creativity, and those who produce standout entertainment or contribute to profound social change. Entries are judged by highly qualified professionals in the film industry.
The Southern California Challenge Walk MS Documentary is about Team OptiMiStic, a group of seven women, five of whom have multiple sclerosis (MS), who walk 50 miles in three days during the 2009 MS Challenge Walk. The documentary follows their progress from Carlsbad to San Diego, California, sharing their personal stories and demonstrating how teamwork and friendship walk hand in hand.
The documentary can be viewed on the I Walk Because website, which was developed by StudioPMG to help its client and movie sponsor, Acorda Therapeutics, increase awareness for the MS Walks fundraising events and provide a forum for people to share their MS experience with others.
