StudioPMG Grabs 3 Awards for Pharma Marketing Work
It's always great to get feedback from your peers. When you win peer-reviewed awards on behalf of a client, it's even better. In June, we won three awards for our pharma marketing work with Acorda Therapeutics.
Stevie Award - Best Pharmaceutical Website
StudioPMG won a Stevie Award for Best Pharmaceutical Website. Acorda tasked StudioPMG to update the branding and messaging of the site, including a redesign to target Acorda’s core audiences, integrate with its PR and investor relations tools and present a robust grant application system to the community. StudioPMG also developed the website’s design look and feel, user interface, user experience, content and functionality. The site can be viewed at www.acorda.com.
Bronze Telly Award - Documentary
StudioPMG was awarded a Bronze Telly for its Southern California Challenge Walk MS Documentary. The documentary is about Team OptiMiStic, a group of seven women, five of whom have multiple sclerosis (MS), who walk 50 miles in three days during the 2009 MS Challenge Walk. The documentary follows their progress from Carlsbad to San Diego, California, sharing their personal stories and demonstrating how teamwork and friendship walk hand in hand.
The Southern California Challenge Walk MS Documentary can be viewed on the I Walk Because” website at http://www.iwalkbecause.org/, which was developed by StudioPMG to help its client and movie sponsor, Acorda Therapeutics, increase awareness for the MS Walks fundraising events and provide a forum for people to share their MS experience with others.
Bronze Telly Award for Public Relations
StudioPMG also won a Bronze Telly in the public relations category for its “Employee Profiles" video content on the Acorda.com website. The “Employee Profiles” campaign is a series of videos introducing Acorda employees to the company’s web audience in an effort to show the company's nationwide presence.
The short videos showcase the human side of Acorda, its passion for and commitment to the patient, and the ability for the employees to bring their diverse expertise together toward the goal of bringing remarkable new therapies to patients and physicians. The “Employee Profiles” videos can be viewed at http://www.acorda.com/About/OurEmployees.aspx.